WILLY也嘗試強烈推荐,並介紹我該商品優缺點。WILLY一向是個理性的消費者,能讓他讚賞的商品不多！隨便google一下有些人再討論Advertising and Promotion：An Integrated Marketing Communications Perspective (Asia Global Edition)10/e.現在很多線上購物平台都有推出該商品!因為我自己也想要了解Advertising and Promotion：An Integrated Marketing Communications Perspective (Asia Global Edition)10/e到處尋找資訊做功課.Advertising and Promotion：An Integrated Marketing Communications Perspective (Asia Global Edition)10/e終於開賣了超讚的啦！WILLY最近也對這個商品很趕興趣,超多的鄉民很都說Advertising and Promotion：An Integrated Marketing Communications Perspective (Asia Global Edition)10/e無敵強的！走過路過,千萬不要錯過！參考本商品Advertising and Promotion：An Integrated Marketing Communications Perspective (Asia Global Edition)10/e實際到販售的購物網去看,價格就有機會再便宜一些! |
售價:1216 |
詳細資料ISBN：9789814575119 叢書系列：整合行銷溝通 規格：平裝 / 842頁 / 普通級/ 單色印刷 / 10版 出版地：台灣 內容簡介 IN THIS 10TH EDITION, BELCH/BELCH INTRODUCES STUDENTS TO THE FAST-CHANGING FIELD OF ADVERTISING AND PROMOTION. WHILE ADVERTISING IS ITS PRIMARY FOCUS, IT IS MORE THAN JUST AN INTRODUCTORY ADVERTISING TEXT BECAUSE THERE IS MORE TO MOST ORGANIZATIONS PROMOTIONAL PROGRAMS THAN JUST ADVERTISING. THE CHANGES HAPPENING IN THE WORLD OF ADVERTISING ARE LEADING MARKETERS AND THEIR AGENCIES TO APPROACH ADVERTISING AND PROMOTION FROM AN INTEGRATED MARKETING COMMUNICATIONS (IMC) PERSPECTIVE, WHICH CALLS FOR A BIG PICTURE APPROACH TO PLANNING MARKETING AND PROMOTION PROGRAMS AND COORDINATING THE VARIOUS COMMUNICATION FUNCTIONS. TO UNDERSTAND THE ROLE OF ADVERTISING AND PROMOTION IN TODAY'S BUSINESS WORLD, ONE MUST RECOGNIZE HOW A FIRM CAN USE ALL THE PROMOTIONAL TOOLS TO COMMUNICATE WITH ITS CUSTOMERS. |
| 搜尋參考資料: 1. Advertising and Promotion Information Center: Belch 10e Asia ... Advertising and Promotion: An Integrated Marketing Communications Perspective, Global Edition, 10/e ... 2. Advertising and Promotion: An Integrated Marketing - McGraw-Hill ... Jan 16, 2014 ... Advertising and Promotion: An Integrated Marketing Communications Perspective. 10th Edition ... ISBN 10: 0078028973 ... In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. ..... GLOBAL · k. ABOUT · t. CONTACT US. McGraw-Hill Education Logo. 3. McGraw-Hill: Advertising and Promotion: An Integrated Marketing ... To understand the role of advertising and promotion in today's business world, ... This 10th edition, with its integrated marketing communications perspective (the ... 4. Advertising and PrOmotion: An Integrated Marketing ... each chapter, the IMC, Global, Ethical, and Diversity ... Our major goal in writing the sixth edition of Advertising ... teaching advertising and promotion from an IMC per- ... from an IMC perspective, coordinating the various pro- .... Chapters 10 through 13 cover media strategy .... Asian-Americans, and other ethnic groups. This. 5. 博客來-Advertising and Promotion：An Integrated Marketing ... 2014年9月29日 ... 書名：Advertising and Promotion：An Integrated Marketing Communications Perspective (Asia Global Edition)10/e，語言：英文 ... 6.Advertising and Promotion：An Integrated Marketing Communications Perspective (Asia Global Edition)10/e~優質購物網 Advertising and Promotion：An Integrated Marketing Communications Perspective (Asia Global Edition)10,e |
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